Aer Lingus has unveiled a major brand identity update, as it seeks to maintain its position in what it describes as the leading value carrier on transatlantic routes. At an event at Dublin Airport Jan. 17, COO Mike Rutter said its new business model involved 50% of its passengers using Dublin as a connecting hub between North America and Europe. The Irish capital has become increasingly popular with transatlantic travelers in recent years, particularly with residents of the UK regions ...

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