As part of its new brand refresh and marketing campaign, Alaska Airlines has chosen a new advertising agency of record, its first agency change in 20 years. Alaska selected Mekanism, an agency based in New York and San Francisco, ending its relationship with Seattle-based WONGDOODY, a spokeswoman for the carrier said. Mekanism’s clients include Starbucks, Amazon and Nordstrom Rack. Mekanism is opening a Seattle office. “Mekanism’s strategic approach to delivering ...

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