Social media's impact: Your mistakes are public--and they live forever

If you disappoint your passengers, "it will be public, and it will live forever," Forrester Research analyst Henry Harteveldt said at the recent SITA IT Summit in Cannes, France. Harteveldt was talking about social media phenomena such as Facebook, YouTube, Flickr and Twitter, which allow travelers...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.