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Social media's impact: Your mistakes are public--and they live forever
If you disappoint your passengers, "it will be public, and it will live forever," Forrester Research analyst Henry Harteveldt said at the recent SITA IT Summit in Cannes, France. Harteveldt was talking about social media phenomena such as Facebook, YouTube, Flickr and Twitter, which allow travelers to broadcast their experiences immediately to hundreds, thousands, even millions of people.