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To Frill or Not to Frill
As legacy airlines struggle to reduce expenses to combat the rising tide of low-cost carriers, the LCCs are arming themselves with the legacies' last weapon in their armory: Frills. New York's JetBlue led the way with free live television programming. Canada's WestJet recently introduced the same product with systems purchased from JetBlue, which owns the company, and Australia's Virgin Blue and Jetstar are adding satellite TV or DVD players.