LATAM Grows Colombia Market Share Following Viva’s Demise

LATAM Airlines Colombia Airbus A320
Credit: Alamy Stock Photo
LATAM Airlines Group’s market share within Colombia has reached 33% as the country’s airlines take advantage of Viva’s market exit. Colombia’s two ULCCs Viva and Ultra Air ceased operations earlier in 2023. Colombia’s largest airline Avianca attempted to purchase Viva, but the process of approval by...

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