More Than A Branding Exercise
WHEN INDIAN LIQUOR BARON VIJAY MALLYA LAUNCHED KINGFISHER AIRLINES IN 2005, MOST PEOPLE IN THE AIRLINE BUSINESS SAID IT WAS JUST AN ATTEMPT TO GET PUBLICITY FOR HIS BEER OF THE SAME NAME IN A COUNTRY WHERE DIRECT ADVERTISING OF LIQUOR IS BANNED AND COMPANIES HAVE TO RESORT TO SURROGATE MEASURES TO...
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