The journey Air New Zealand has taken over the past decade has been extraordinary. For many legacy and flagship carriers, adapting to the tumultuous global economic and market changes of the past 10 years has been a huge and difficult challenge.
This year, ATW has created the new Value Airline of the Year award to recognize outstanding achievements by those carriers whose business strategy provides exceptional value for the customer and the shareholder.
Great success stories in the airline industry are rare, even in good times. ATW’s 2012 Regional Airline of the Year is one of those and much more. The region in this case is wide and daunting, spanning the length and breadth of Australia and its hostile interior known with fondness to Aussies as the Outback.