Delta's Operation Clockwork: Transforming the Fundamentals of an Airline

A decade-long commoditization trend has firmly established the operating cost structure as the real battlefield for competitive advantage. In the end, everyone will be striving for the same objective, that is, to create the lowest cost business model that will achieve the highest efficiency while growing revenues. Optimizing network design is no longer sufficient; survival in today's airline industry literally depends on excellence in network design and consistent rigor in day-to-day execution.