Congratulations to Air Canada, which today launched operations of its new leisure airline, rouge.
Time was when it was quite the mode to launch a leisure version of your mainline carrier. The main criteria seemed to be to give it a jaunty name – remember Delta’s Song, United’s Ted (short for Uni-ted, get it?) and Air Canada’s own Tango and Zip. The other common factor was that none survived as each carrier discovered that stripping costs out of your so-called low-cost operation is not easy....More