In March 2002, British Airways took a decisive step in combining four of its Regional operators under a single entity, BA CitiExpress, as part of a grand scheme of improving efficiency, reducing costs and bolstering the operating margin (ATW, 6/02, p. 29). "I think the story of the last two years has been one of consolidation," CitiExpress MD David Evans tells ATW. "There were significant challenges to bring four airlines into one."
In March 2002, British Airways took a decisive step in combining four of its Regional operators under a single entity, BA CitiExpress, as part of a grand scheme of improving efficiency, reducing costs and bolstering the operating margin (ATW, 6/02, p. 29). "I think the story of the last two years has been one of consolidation," CitiExpress MD David Evans tells ATW. "There were significant challenges to bring four airlines into one." It was indeed ambitious, but it was required as part of ...
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