US travelers are more environmentally aware than they were just two years ago but few are willing to pay extra for eco-friendly travel, according to the July "travelhorizons," a quarterly consumer survey co-authored by the US Travel Assn. and Ypartnership, an advertising and public relations agency. "Although consumers are reluctant to pay more to support green travel, they are definitely paying attention to those who are green, even in this down economy," states Ypartnership CEO Peter ...

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