If you ask Southern Winds President Juan Maggio to describe the business model of the airline he launched in 1996, he will say that it bears a similarity to a somewhat younger and better known carrier, JetBlue, in terms of its approach to operating costs and fares. But Southern Winds also marches to its own drummer, as is clear from the ways in which it has transformed itself over the past seven years. Now a full-fledged trunk carrier operating to nine Argentine cities and three ...

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