News from Travel Technology Update: Brand loyalty among U.S. online leisure travelers is disappearing into the mists, according to the latest study from Forrester Research. The percentage of U.S. online leisure travelers who consider themselves brand-loyal has plunged by 19%, from 31% in 2006 to 25% this year, according to Forrester's North American Technographics Retail, Travel, Customer Experience and Financial Services Benchmark Survey, Q3 2008. In a report on the study, authors Henry ...

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