In the quest for new ancillary revenue streams, “there’s not much more unexplored territory,” says Jay Sorensen, CEO of IdeaWorks, a consulting company that focuses on ancillary opportunities and estimates 2010 industry ancillary revenues at $22.6 billion. “I think we’ve seen examples of everything that can happen.” But those examples are concentrated in two types of airlines, he says: Network carriers in the US and low-cost carriers everywhere else. ...

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