Boeing's catchphrase in the early 1990s was "working together," but for Singapore Airlines Group Chief Executive Chew Choon Seng it has become "working together quickly." Speed is needed to insulate SIA from the relentless shocks that have ravaged the airline industry and tourism in Southeast Asia over the past four years: 9/11, avian flu, the Bali bombing, SARS and the tragic tsunami in December. At the peak of the SARS crisis in June 2003, SIA slashed its flights by 31.5% and was losing ...
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