News from Travel Technology Update: American Airlines took Google to court over the sale of its keywords to other companies for use in Google searches. In its complaint, filed in U.S. District Court in Fort Worth, Texas, American took issue with Google's practice of allowing other companies to bid on "American Airlines" as a search term, which allows the companies' ads to appear in the paid search field to the right of "organic" search results. American said "some individuals and entities ...

Subscribe to Access this Entire Article

"Printer-friendly" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.