American Airlines wishes to become "the clear-cut airline of choice for passengers in the New York market" and yesterday unveiled a series of service enhancements and promotions designed to achieve that end. As part of the push, AA said it plans to spend more on advertising in 2007 "than in previous years" in order "to have the loudest voice in New York." Its $1.1 billion, 1.5 million-sq.-ft. New York JFK terminal upgrade is scheduled to be completed this summer. It will feature 36 gates, ...

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