While Boeing may be late out of the starting gate on the re-engined 737 Max, the fourth generation of a design that will celebrate its 50th year in 2018, it could well introduce the aircraft in 2016—a similar timeframe to that of its rival, the Airbus A320neo. At stake is a forecast global demand for more than 23,000 aircraft in the 737/A320 market segment over the next 20 years valued at nearly $2 trillion. And while the decision to commit to the Max was a change of direction ...

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