Cebu Pacific, now the Philippines’ largest airline, flew more than 2.8 million passengers in the first quarter to March 2011, up 12% over the year-ago quarter (ATW Daily News, June 10, 2010). According to CEB VP Marketing and Distribution Candice Iyog, the airline is on track to achieve its 12 million-passenger target for 2011, up 14% from the 10.5 million passengers carried last year. “We attribute this first-quarter growth to flight frequency increases to key international ...

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