Boeing yesterday tamped down expectations for large aircraft order announcements at next week's Farnborough Airshow, insisting it places little emphasis on show sales. In a blog post, VP-Marketing Randy Tinseth said the "so-called air show orders race" is not really a competition because "there's only one horse running." Airbus has a "different approach" in which it spotlights sales at air shows, he explained, noting that Farnborough "is but one week out of 52" for Boeing.
Boeing yesterday tamped down expectations for large aircraft order announcements at next week's Farnborough Airshow, insisting it places little emphasis on show sales. In a blog post, VP-Marketing Randy Tinseth said the "so-called air show orders race" is not really a competition because "there's only one horse running." Airbus has a "different approach" in which it spotlights sales at air shows, he explained, noting that Farnborough "is but one ...
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