According to Virgin Australia CEO John Borghetti, the passengers unaware of the airline’s massive makeover stop at the door and apologize for boarding the wrong aircraft. “When our staff says no you’re on the right airline, they insist they can’t be because they are flying Virgin Blue,” Borghetti said. In an industry where going down market to meet cost targets is accepted as the only alternative to oblivion, Borghetti is out to prove ...

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