Aer Lingus A320. Photo: By Rob Finlayson. Aer Lingus reported net income of €46.5 million ($64 million) for 2010, reversed from a €130.1 million deficit in 2009. The carrier attributed the turnaround to a change in business strategy at the end of 2009, when it abandoned the pure low-cost/low fares model and adopted a “value carrier” positioning (ATW Daily News, Sept. 15, 2010). This enabled it to refocus on a pricing policy prioritizing yield per ASK rather than ...

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