Irish budget carrier Ryanair has agreed to have its fares posted on Google Flight Search as part of a drive to improve its customer image. Google launched Flight Search in 2011 after acquiring US-based flight information firm ITA Software for $700 million in July 2010. The service is available in Canada, France, Germany, Italy, Spain, Netherlands, the UK and US. “Research suggests that users tend to visit around 20 different sites before they book a flight. Google wants to help improve ...

Subscribe to Access this Entire Article

"Printer-friendly" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.