It is all about me. That was the clear message from this year’s Air Transport IT Summit in Brussels. “Passengers have an insatiable appetite to have more control, more personalization,” said SITA director, market insight Nigel Pickford. But, to personalize, airlines need to capture and analyze data about individual passengers and their interests. Make no mistakes, this is a Herculean task.   If personalization is the trend, the hot channel is smartphones, where ...

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