It is all about me. That was the clear message from this year’s Air Transport IT Summit in Brussels. “Passengers have an insatiable appetite to have more control, more personalization,” said SITA director, market insight Nigel Pickford. But, to personalize, airlines need to capture and analyze data about individual passengers and their interests. Make no mistakes, this is a Herculean task. If personalization is the trend, the hot channel is smartphones, where ...

Subscribe to Access this Entire Article

"Printer-friendly" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.