Virgin Australia 737-800. By Rob Finlayson
The Australian Competition and Consumer Commission (ACCC) has granted draft approval for Virgin Australia’s (VA) comprehensive alliance with Singapore Airlines (SIA) (ATW Daily News, June 8).
Singapore Airlines 777-200. Courtesy, SIA
The alliance with SIA completes VA’s global strategy of linking with some of the industry’s major players. In the past year, the airline has won approval for alliances with Delta Airlines, Etihad Airways and Air New Zealand.
VA CEO John Borghetti said the alliance will “enable us to deliver an attractive and competitive service for travelers in Australia and Asia,” calling it a “key plank in Virgin Australia’s strategy to build an international network of airline partners that offers global coverage.”
ACCC chairman Rod Sims said the alliance will likely result in material benefits to the public, including enhanced products and services. It is also likely to make “Virgin Australia more competitive with other airlines, including Qantas," Sims said.