IATA DG Tony Tyler has rolled out a series of changes, following harsh criticism of the association under its former leadership at the IATA 2011 annual general meeting.

Shortly after Tyler took the helm of IATA in July 2011, he launched a strategic review, which has resulted in a reorganization of its main divisions and regional offices.

Under the revamp, IATA’s seven regional operations will be consolidated into five hubs: Amman, Beijing, Madrid, Miami and Singapore. Each of these will be led by a regional VP who reports directly to Tyler.

North and South America will be consolidated into a Miami-based Americas region, led by new regional VP Peter Cerda, who was formerly regional director for safety, operations and infrastructure for the Americas. Africa, Middle East and North Africa will be consolidated into the Africa and Middle East led by Amman-based regional VP Hussein Dabbas.  The structures and regional VPs for Asia-Pacific, North Asia and Europe remain unchanged, with regional offices in Singapore, Beijing and Madrid.

IATA is also expanding its head office divisions from four to five units: Airports, Passenger and Cargo Services (APCS); Member and External Relations (MER); Safety and Flight Operations (SFO); Financial and Distribution Services (FDS); and Marketing and Commercial Services (MACS).

The newly created APCS division will be led by Thomas Windmuller, who is currently SVP of member and government relations. Director of aviation environment Paul Steele has been promoted to become SVP of advocacy arm MER. Operations division SFO will be headed by Guenther Matschnigg in a continuation of his current role as SVP of safety operations and infrastructure.

Aleksander Popovich, who is currently SVP of industry distribution and financial services, will lead FDS in a continuation of his present role. Finally, Mark Hubble will continue to head up the association’s commercial activities as SVP of MACS.

The internal Corporate Services division remains under the leadership of IATA CFO Ayaz Hussein.

“This restructuring will enable IATA to meet these aspirations without redundancies or downsizing of the organization. The changes in divisions and regions do not impact or alter IATA’s governance processes,” IATA said in a statement.

IATA, which represents 240 airlines worldwide, will implement the changes from July 1.