PAY A VISIT TO RYANAIR.COM AND IT IMMEDIATELY will be apparent that it is no ordinary airline website. The large, flashing reminder that millions of seats are available for just £10--with "no hidden charges"--nvokes the mood of a used car dealership or a county fair. The bouncing cartoon bunnies on the right draw attention to the Irish LCC's Easter deals. Sure, you can check an itinerary or book a fare. For a customer looking simply to go from Point A to Point B on the cheap, Ryanair.com is ...

Subscribe to Access this Entire Article

"Printer-friendly" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.