After an all-night flight to Brazil, JetBlue CEO David Neeleman was ready to take delivery of the first 100-seat, GE CF34-powered Embraer 190. But there was an unexpected snag: He had forgotten to pack a necktie for the ceremony. Aides scrambled to find one. After a few phone calls, someone came up with a yellow silk print tie that would go with Neeleman's dark blazer and tan pants. And who helped out early that September morning? "My job is to make David look good," says JetBlue COO ...

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