George Cooper, head of airline operations and Aircom services for SITA, has a six-word business strategy: Voice and data, long-haul and short-haul, Airbus and Boeing. "It's an approach that takes into account what people say they want," he says. "What do you as an airline manager want to provide?" As an airline-owned business, SITA is in a realistic position to help answer that question. The company last month officially launched a new joint effort with Airbus and Tenzing Communications ...

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