At a time of dramatically shrinking budgets, relentless public
scrutiny and a succession of economic crises, the task of airline public relations never has been more demanding and thankless. Add to this the massive job of rebuilding the image and morale of an airline that faced bankruptcy in 2001 and quite simply you have a mountain that few could hope to climb with any measure of success.
At a time of dramatically shrinking budgets, relentless public scrutiny and a succession of economic crises, the task of airline public relations never has been more demanding and thankless. Add to this the massive job of rebuilding the image and morale of an airline that faced bankruptcy in 2001 and quite simply you have a mountain that few could hope to climb with any measure of success. However ATW's Public Relations Award winner, Air New Zealand, not only has succeeded, it has excelled. ...
"Printer-friendly" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.