Star Alliance
It is common knowledge that a rising tide lifts all boats, but does that hold true for much heavier equipment? In the spring of 1997, five visionary airlinesLufthansa, United Airlines, Thai Airways, SAS and Air Canadaopted to test those waters, announcing the formation of Star Alliance and setting out to prove that cooperation beyond bilaterals has a place in this most competitive of industries.
Star Alliance It is common knowledge that a rising tide lifts all boats, but does that hold true for much heavier equipment? In the spring of 1997, five visionary airlinesLufthansa, United Airlines, Thai Airways, SAS and Air Canadaopted to test those waters, announcing the formation of Star Alliance and setting out to prove that cooperation beyond bilaterals has a place in this most competitive of industries. Eleven years later, Star's membership has grown fourfold and the alliance has ...
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