While LATAM was the parent company of the carriers post-merger, LAN and TAM have continued to operate under their own brands. Both LAN and TAM airlines will carry the identical brand under the group.
First commercial flight with the new livery will be May 5 on a Boeing 767 São Paulo-Santiago service; an Airbus A319 Santiago-Lima service; and an A319 São Paulo-Brasilia service.
LATAM Airlines Group CEO Enrique Cueto said the branding “will be a gradual change with the principal objective of simplifying and improving the travel experience of our passengers.
“In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometers using LATAM’s frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft. We will continue to optimize the most extensive route network in Latin America, the most modern fleet in the region and invest in digital solutions to offer our passengers a more personalized travel experience,” he said.
LATAM plans to paint 50 aircraft before year-end and the entire fleet will be completed in 2018.
The group recently brought its cargo affiliates under a single cargo brand called LATAM Cargo.