Calgary-based WestJet Group named Steven Greenway as president of WestJet’s forthcoming ultra-LCC Swoop. Greenway—formerly CCO for Singapore Airlines’ LCC subsidiary Scoot—takes over the Swoop helm from Bob Cummings, the WestJet executive in charge of Swoop’s launch. Cummings was named WestJet EVP, strategy and guest services. Both Greenway and Cummings will report directly to WestJet president and CEO Gregg Saretsky.

WestJet said Greenway will be responsible “for all strategic aspects of Swoop, including short and long-term planning, branding, pricing, product development and operationalization of the ULCC in 2018 and beyond.”

Swoop is scheduled to launch in June, operating as a standalone ULCC on point-to-point domestic Canadian routes with an initial three 189-seat Boeing 737-800s. Saretsky said in February the new ULCC aims to fly to some points outside of Canada by the end of 2018. Swoop’s fleet is planned to grow to six 737-800s by the end of September and 10 by spring 2019.

In addition to domestic service, the new airline intends to compete with US ULCCs flying from airports close to the Canadian border. Cummings told investors in December that “Canadians, for a number of years now” have been traveling across the border to fly out of US airports on US ULCCs, such as on Allegiant flights to Las Vegas out of Bellingham, Washington and Spirit Airlines flights to Fort Lauderdale, Florida, out of Buffalo, New York.

Company executives have predicted the airline’s fleet could reach up to 40 aircraft, if Canada’s low-fare market demand expectations materialize. Swoop tickets went on sale in early February.

Mark Nensel