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Turkish Airlines - Airline Market Leadership 2011

The traffic and revenue performance of this year’s Market Leadership Award winner more closely resembles that of a low-fare carrier or Middle Eastern startup than a mature flag airline with more than 75 years of history. Turkish Airlines, however, defies the stereotypes. Taking full advantage of its geographic position astride the European and Asian continents, THY has morphed from a sleepy, nondescript flag carrier into an industry powerhouse in less than a decade under the ambitious slogan “Globally Yours.”

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