CALL IT A BLACK SWAN EVENT. THIS YEAR FOR THE FIRST TIME in history, Southwest Airlines will shrink. That's right: The carrier that wrote the book on consistent growth is cutting back, reducing seat miles 4% compared to 2008, after growing in every year since it commenced service in June 1971. "We are operating with an abundance of caution this year and certainly there is no change to our view that we want to keep the fleet steady and also trim unproductive flights," Chairman and CEO Gary ...

Subscribe to Access this Entire Article

"'We Have Our Best Days Before Us'" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.