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Waypoints: Globally Yours

When Turkish Airlines launched an advertising campaign last year featuring Hollywood actor Kevin Costner praising its operation and customer service under the tagline "Feel Like a Star," it was clear that it had taken the next step in a strategy that has seen it rise to the top of the charts of fast-growing network carriers.

When Turkish Airlines launched an advertising campaign last year featuring Hollywood actor Kevin Costner praising its operation and customer service under the tagline "Feel Like a Star," it was clear that it had taken the next step in a strategy that has seen it rise to the top of the charts of fast-growing network carriers. "Turkish Airlines serves 120 international [and 39 domestic] destinations and we will launch another ten this year, which means that by year end we ...

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