"There's an old saying around here that you never go bankrupt with too few seats or too few airplanes," Southwest Airlines CEO Gary Kelly tells ATW at the airline's Dallas headquarters. That may seem like an odd remark, coming as it does from the CEO of a carrier that historically has grown at a rate of 10% per year and will take 85 new aircraft between 2005 and 2007. But it captures perfectly the balance between conservative management and aggressive expansion that has kept SWA profitable ...

Subscribe to Access this Entire Article

"Southwest Keeps it Simple" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.