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Southwest alters signature single-class formula with 'business select'

Southwest Airlines yesterday introduced a "business select" fare category that will provide passengers paying more for tickets with guaranteed early boarding, more frequent-flier credits and a free cocktail, a move that is part of the LCC's ongoing effort to alter its traditional single-class service to attract more business travelers. CEO Gary Kelly said the new offering (ATWOnline, Oct. 9), which will be available beginning today on its website, will "transition Southwest from a ...

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