It's not too late for struggling airlines to shift to new technology and cut costs, according to Paul Coby, chief information officer of British Airways. Coby, who also is chairman of the board of SITA, told delegates to SITA's Air Transport IT Summit in Brussels to take advantage of the "community model" that allows carriers to use new technologies on a per-transaction basis rather than requiring a large upfront investment. With skyrocketing fuel costs, the airline industry is facing a ...

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