It's not too late for struggling airlines to shift to new technology and cut costs, according to Paul Coby, chief information officer of British Airways. Coby, who also is chairman of the board of SITA, told delegates to SITA's Air Transport IT Summit in Brussels to take advantage of the "community model" that allows carriers to use new technologies on a per-transaction basis rather than requiring a large upfront investment. With skyrocketing fuel costs, the airline industry is facing a ...

Subscribe to Access this Entire Article

"SITA chairman says surviving the crisis will depend on best use of airline IT" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions? ATWPlus@penton.com.

Already registered? here.