Singapore Airlines unveiled a $360 million revamp of its long-haul product that positions it at the very top of the premium market. Originally designed for the A380, the features will be installed in the six new 777-300ERs scheduled to be in service by year end. According to SIA Senior VP-Operations and Services Bey Soo Khiang, "involvement of the airline's customers was key to the entire process." Those customers said they would be prepared to pay up to 20% more for the new features. Bey ...

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