As ATW's first issue was being prepared for its debut in 1964, another baby was born to the commercial aviation industry: The Semi-Automatic Business Research Environment went live on March 4, 1964. It was an unwieldy name, inevitably shortened to Sabre, and it indeed would prove to be a sharp-edged weapon. It also would revolutionize the travel industry.
As ATW's first issue was being prepared for its debut in 1964, another baby was born to the commercial aviation industry: The Semi-Automatic Business Research Environment went live on March 4, 1964. It was an unwieldy name, inevitably shortened to Sabre, and it indeed would prove to be a sharp-edged weapon. It also would revolutionize the travel industry. The idea for Sabre began with a chance meeting of two seatmates named Smith-Blair, an IBM salesman, and the legendary C.R., chief ...
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