As ATW's first issue was being prepared for its debut in 1964, another baby was born to the commercial aviation industry: The Semi-Automatic Business Research Environment went live on March 4, 1964. It was an unwieldy name, inevitably shortened to Sabre, and it indeed would prove to be a sharp-edged weapon. It also would revolutionize the travel industry. The idea for Sabre began with a chance meeting of two seatmates named Smith-Blair, an IBM salesman, and the legendary C.R., chief ...

Subscribe to Access this Entire Article

"Selling seats" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.