You've got to spend money to make money. Easier said than done when it comes to the airline industry, where cash is a scarce commodity at any time and particularly when oil prices are through the roof and fares are under attack by a bevy of lower-cost operators with a simple message: "We're cheaper." Still, there are signs that legacy carriers are sticking with the adage and pressing forward with marketing campaigns to bolster their public images, clearly define their brands or boost ...

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