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Sabre rolls out hotel merchandising plan

News from Travel Technology Update: Sabre Travel Network is rolling out Upsell, a program that displays amenities and upgrades that are available at a hotel that is about to be booked. The program is part of its drive to move more into a merchandising mode, rather than simply processing transactions. Hotels that agree to participate in the program will share a portion of the incremental revenue they receive with Sabre. "After an agent makes a sell, we display an offer of an amenity or ...

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