News from Travel Technology Update: For the last few years, airlines and other travel companies have tried to figure out what to do about social media. Since the advent of TripAdvisor in 2000, suppliers at one industry conference after another were warned that they should not ignore the phenomenon. "It's out there," speakers would say. "You can't ignore it." But suggestions about the appropriate response were uniformly vague. A new report by Steven Frischling and Addison Schonland of ...

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