Social media sites are the newest tools in distribution strategies.
In 1995, Alaska Airlines and Horizon Air became the first US airlines to book flights and sell tickets via the Internet. Nine years later, consumer appetite for faster, more “instant” real-time media was met with the arrival of Facebook, and soon after, with Twitter. Love or hate them, social media sites have become the Internet go-to tools. According to a Nielsen report released in September 2011, social networks and blogs account for nearly a quarter of Americans’ ...
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