Virgin Blue added another element to its New World Carrier strategy with the introduction of a premium economy product. It will install three rows of 2x2 seats set at 34-35-in. pitch into its 50-strong fleet of 737-800s and Embraer regional jets. CEO Brett Godfrey said Blue "has evolved into a highly desirable business travel option" over the past two years thanks to the introduction of its Velocity loyalty program, lounges, flexible fares "and other business-friendly initiatives." The seats ...

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