Gulf Air announced a major rebranding project that will include new livery, aircraft interiors, staff uniforms and airport lounges. It appointed London/Singapore-based designers James Park Associates to implement the redesign, which it said "will coincide with an expansion and updating of Gulf Air's aircraft fleet." CEO Bjorn Naf said, "With the help of James Park Associates, we will redesign every aspect of the passenger experience to blend traditional comfort with cutting-edge technology ...

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