Lamar Muse, who co-founded Southwest Airlines with Rollin King and Herb Kelleher and served as its first president and CEO, died Feb. 5 of cancer. He was 86. Muse was hired by King and Kelleher to bring their idea for a Texas intrastate airline from the napkin to the runway. He raised the money, talked Boeing into selling three 737-200s for no money down and was behind many of the airline's winning strategies, including peak/off-peak fares, employee profit-sharing--which transformed most of ...

Subscribe to Access this Entire Article

"Other News - 02/07/2007" is part of ATW Plus, our online premium membership. Subscribing will provide you access to exclusive news, carefully researched airline financial, fleet and traffic data, plus the option to receive our popular, award-winning print magazine. To learn more, click here. If viewing via ATW Mobile, please login and click "Read web article" to view fully. Questions?

Already registered? here.