Lamar Muse, who co-founded Southwest Airlines with Rollin King and Herb Kelleher and served as its first president and CEO, died Feb. 5 of cancer. He was 86. Muse was hired by King and Kelleher to bring their idea for a Texas intrastate airline from the napkin to the runway. He raised the money, talked Boeing into selling three 737-200s for no money down and was behind many of the airline's winning strategies, including peak/off-peak fares, employee profit-sharing--which transformed most of ...

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