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Orbitz's new travel agent program signals a shift to distribution side of its business

News from Travel Technology Update: Orbitz Worldwide launched Orbitz for Agents, a program that provides access to Orbitz' global hotel inventory and discounted rates and pays commissions to travel agents for hotel and customized travel package bookings.

The program signals a shift in the company's focus to "the distribution portion of our business," a spokesman said. "Orbitz.com is not the only place in town where you'll see our inventory."

Essentially, Orbitz would become what its original opponents claimed it was: not just a distributor, but a distribution system.

News from Travel Technology Update: Orbitz Worldwide launched Orbitz for Agents, a program that provides access to Orbitz' global hotel inventory and discounted rates and pays commissions to travel agents for hotel and customized travel package bookings. The program signals a shift in the company's focus to "the distribution portion of our business," a spokesman said. "Orbitz.com is not the only place in town where you'll see our inventory." Essentially, Orbitz would become what its ...

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