SOME CALL IT "MERCHANDISING," others "retailing." Still others call it "unbundling" or "attribute selling" or "a la carte pricing" or "product differentiation." The unimpressed call it "having to pay for things that used to be included in the price of an airline ticket." While the lexicon arising from new modes in the selling of air travel may be confusing, the practice is growing. It is likely to grow even more now that global distribution systems are working on ways to accommodate carriers ...

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